Faster loading pages are more efficient for keeping people on your site. And Google knows this too. That’s why way back in 2010 they announced that page speed counts as a ranking factor for SEO.
John Mueller of Google says to make sure web pages load for users in less than 2-3 secs:
John Mueller’s advice for fast loading pages
John Mueller’s (of Google) advice for fast loading pages
When it comes to speeding up your site, there are a few things you can do to boost performance like compress images, premium leather sofa set use a lightweight WordPress theme and have a good hosting setup able to deliver high performances.
If you want to geek out on page speed, we’ve plenty of resources to browse through:
Tired of a slow host for your WordPress site? We provide blazing fast servers and 24/7 world-class support from WordPress experts. Check out our plans
A Beginner’s Guide to Website Speed Optimization
How to Properly Run a Website Speed Test
How to Speed up Your WordPress Site
A Deep Dive Into the GTmetrix Speed Test Tool
Pingdom Speed Test Tool: Ultimate Guide
Google PageSpeed Insights: Scoring 100/100 with WordPress
Social Media
If you want traffic, go to the places online where your target audience hangs out and shares content. Social media can also help you build brand recognition as well as a community.
And it’s not just sharing memes and cat videos: 43% of adults in the US get their news from Facebook:
Some social media statistics
Social media statistics
Here are some ways to drive traffic to your site using social media:
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50. Get Active on Social Media
This sounds like an obvious step, but you actually need to set up your social accounts if you want them to drive traffic.
The rule of thirds
The rule of thirds (Image source: Orbitmedia.com)
Here are the essentials to complete across whichever platform you choose:
Fully complete your profile (don’t forget to link to your site) and your business pages (Facebook and LinkedIn).
Promote your blog content.
Be sure to share interesting content (follow the rule of thirds).
Post when your audience is online.
Talk with your audience.
In terms of which platform you should be on, depends on your audience.
The best social media platform is the platform where your audience hangs out.
51. Post On Social Media at Strategic Times
This will be very dependent on your audience and the platform you are on.
There have been lots of studies into when to post on social media like this one from Hootsuite or this one from Sprout Social.
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